MY NET ZERO

IMPACT AREA: CLIMATE ACTION

Working as the Director of Impact and Communications for My Net Zero, I helped organisations create positive environmental impact at scale by addressing their employee-related emissions – in the office, at home and beyond – and mobilising the global workforce in personal climate action.

IMPACT GPT

IMPACT AREA: ENVIRONMENTAL SUSTAINABILITY, ESG

Combing my diversified expertise in ESG, Technology and Marketing & comms to empower environmental impact businesses and sustainability leaders to break through challenges, unlock opportunities, and transform impact into commercial success – all harnessing the transformative power of AI.

Impact GPT’s mission is to accelerate the growth of environmental impact businesses to create positive impact for the environment, people and the bottom line – driving truly sustainable business.

PARRTJIMA

IMPACT AREA: SOCIAL IMPACT, FIRST NATIONS COMMUNITIES

Taking place within Australia’s iconic Red Centre, Alice Springs, ‘Parrtjima – A Festival In Light’ is the only authentic First Nations festival of its kind. The 10-day festival showcases the oldest continuous culture on earth through the latest technology, along with interactive workshops, talks, film, music and dance across two event precincts. The event aims to deepen our understanding of First Nations people, and the art and culture of Central Australia, through the stories of the Arrernte people, of country and the landscape that connects us all as Australians. With low awareness outside of Alice Springs driving mass awareness and interest, both locally and nationally, while maintaining cultural authenticity and sensitivity was essential to the success of Parrtjima and its impact.

> Event Management >IntegratedMedia >Content >Creative >Production >Media >PR >Social >Partnerships >Sponsorship >DigitalMedia

SCULPTURE BY THE SEA

IMPACT AREA: ARTS / NOT-FOR-PROFIT

Sculpture by the Sea (SxS) is the largest annual sculpture exhibition in the world, capturing the imagination of over 500,000 visitors annually. As a NFP organisation it receives less than 20% of its revenue through government funding (despite common misconceptions) and relies heavily on community and private sector donations to keep the exhibition free to the public and to support the exhibiting artists (many of who personally contribute financially). Since 1997, SxS had been providing visitors with such a valuable free experience. Ironically this became a barrier to generating donations – people were not even thinking about the need to donate let alone their own personal contribution. The solution – educate, inspire and mobile the community into action (and micro-donations).

>Strategy >Content >Creative >Production >Social Media >Digital Media

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