Highlights
PARRRTJIMA
CLIENT: NTMEC
Taking place within Australia’s iconic Red Centre, Alice Springs, ‘Parrtjima – A Festival In Light’ is the only authentic Indigenous festival of its kind. The 10-day festival showcases the oldest continuous culture on earth through the latest technology, along with interactive workshops, talks, film, music and dance across two event precincts. The event aims to deepen our understanding of First Nations people, and the art and culture of Central Australia, through the stories of the Arrernte people, of country and the landscape that connects us all as Australians. With low awareness outside of Alice Springs driving mass awareness and interest, both locally and nationally, while maintaining cultural authenticity and sensitivity was essential to the success of Parrtjima and its impact.
FIBRECONX
CLIENT: NTMEC
FibreconX is a new, dedicated dark fibre network for the future. Key brand communications and storytelling was needed to bring to life Fibreconx’s core brand proposition – Tomorrow’s Network Today – while also delivering on brand’s core guiding principles: innovative, future-forward, high quality and performance. From the brand creative vision and core messaging to tactical content and creative assets, an agile and iterative process was critical to align with the success and milestones of a start-up business – both from an investment perspective and elevating Fibreconx’s brand presence in market to position both the business and its people as industry leaders.
‘Remember when content was “king”? Now it’s a game of thrones’
If there is one thing we’ve learnt from HBO’s hit show, it’s that being king is no longer enough to survive. But gaining the love of your people – by connecting with them, and providing them with something they want– is.
